COMPANY DETAILS
Company Name: Digitel (UK) Ltd
Registered Address: Henley House, Barnett Way, Barnwood, Gloucester, GL4 3RT
Trading Address: Henley House, Barnett Way, Barnwood, Gloucester, GL4 3RT
Company Registration: 09326279
VAT Number: 221248935
Last updated: October 2026
This agreement is entered into between Digitel (UK) Ltd (“Digitel”, “we”, “us”, “our”) and you (“Client”, “you”, “your”).
These terms apply to business-to-business contracts only. If the Client is a consumer, consumer protection legislation will prevail over these terms to the extent of any conflict.
2. REPRESENTATIONS AND WARRANTIES
Digitel agrees to provide the Client with Search Engine Optimisation (“SEO”) and related services as set out in your proposal and service schedule. You authorise us to use the keywords and phrases identified in order to develop and improve the natural ranking of your website(s) in the search engines.
3. DEFINITIONS
We use the terms below in client documents and reports. They are defined here to keep things clear and as free of jargon as possible.
“Authority Placement”: an article on a website within our publisher relationships containing a link to a page on your website, secured through Digital PR or as a Sponsored Placement.
“Client’s Competitor”: an individual or company in the same sector and niche as the Client, targeting the same or similar keywords in the same or nearby locations.
“Confidential Information”: non-public commercial information either party receives from the other, including fees, proposals, recommendations, reports and pricing.
“Content Outreach and Placement”: researching, writing and placing articles on other websites, which contain links to your website or to your other Placements, through the services described in section 4A.
“Digital PR”: pitching stories, data or comment to journalists and publishers, where any resulting coverage is published at the publisher’s editorial discretion and the publisher is not paid to run it.
“Follow link”: a link with no “nofollow” or “sponsored” attribute, which search engines may treat as passing ranking value.
“Host Site”: a website on which a Placement is published.
“Keyword”: a search term used to retrieve information through search engines.
“Keyword stuffing”: an unethical SEO technique where a web page is loaded with keywords.
“Keyword cannibalisation”: several web pages targeting the same keyword(s).
“Live”: a Placement that resolves at its published address, returns a normal page, remains indexable and still carries its link.
“Nofollow” or “Sponsored” link: a link carrying a rel=”nofollow” or rel=”sponsored” attribute, which tells search engines not to treat it as passing ranking value.
“Placement”: an Authority Placement or a Supporting Article.
“Sponsored Placement”: an article on a website within our publisher relationships, typically an independent third-party website, whose publication we pay for, containing a link to a page you nominate.
“Supporting Article”: an article on a website operated by Digitel which references and links to your Authority Placements rather than to your website.
“SEO”: search engine optimisation, the process of improving the volume or quality of traffic to a website from search engines’ natural (unpaid) results.
“Search Engines”: services used to find information online, such as Google and Bing.
“Social Media Optimisation”: methods used to generate publicity through social media channels.
“URL”: the address of a web page.
“URL canonicalisation”: choosing the preferred URL where several exist for the same content.
“User Engagement”: how positively visitors interact with the website.
“Website Usability”: how easy the website is for visitors to use.
“Website Accessibility”: how accessible the website is to visitors and search engines.
4. SERVICES
Digitel will provide the services set out in your proposal and service schedule, which may include the following.
Website on-page audit, including (but not limited to):
Off-page report, including (but not limited to):
Website optimisation. After an on-page audit we may recommend remedial works to improve your website. These can be carried out by us or your own web designer, depending on our working arrangement.
On-page optimisation. We may recommend changes to meta descriptions, title tags, content and other on-page factors, linked to your keywords, to improve the relevance, trust and usability of your website.
Content outreach and placement. Provided as set out in section 4A.
Blog post articles. We may write content for your own website’s blog to support its search engine rankings.
Social media optimisation. We may advise on social media optimisation and on integrating social activity with your website, and provide training and management of your social media channels.
SEO reporting. We report on SEO campaigns monthly, showing progress in search engine rankings, whether positive or negative.
4A. CONTENT OUTREACH AND PLACEMENT SERVICES
4A.1 Our content outreach and placement services. Your service schedule states how many of each type of Placement your package includes each month.
(a) Authority Placements. Articles on websites within our publisher relationships containing a link to a page you nominate. Each is secured either through Digital PR, where a publisher chooses to cover a story, data or comment we provide and is not paid to run it, or as a Sponsored Placement, where we pay for publication. We choose the most suitable route for each Placement, and the route may vary from month to month. We have built publisher relationships with a wide network of website owners and publishers. This may include websites operated by publishers, partners or other organisations with whom Digitel or its associated companies have a commercial relationship or association, as well as independent publishers.
(b) Supporting Articles. Articles on websites operated by Digitel which reference and link to your Authority Placements rather than to your website. These links are marked “nofollow” and are not intended to pass ranking value. Their purpose is discovery, citation and readership.
4A.2 What it is not. We do not guarantee coverage in any particular publication, or in newspapers, magazines, trade or local media. Placements are not chosen by geography, and a Placement supporting a page about a particular town will not usually sit on a website based in that town. Sponsored Placements and Supporting Articles are not editorial endorsements of your business.
4A.3 How Host Sites are chosen. Each Host Site for an Authority Placement will have a Domain Authority of 30 or above at the time of placement (50 or above for premium Placements). We review each Host Site before placement and will not knowingly use one that carries injected, hidden or hacked links, or gambling, adult or pirated content. Where possible we choose Host Sites relevant to your sector. Domain Authority is a third-party estimate produced by Moz, used as an operational threshold rather than a measure of quality, and is not used by search engines. We do not guarantee any traffic or audience from a Placement.
4A.4 Anchor text. We choose the visible text of each link as a matter of risk management. It will usually be your brand name or the web address of the page being linked to, rather than a keyword phrase. Where our reports refer to a keyword, it describes the page the link supports and the subject of the article, not necessarily the link text.
4A.5 Link attributes. Authority Placements are intended to carry a follow link to your website. The final attribute is set by the publisher, and some may carry a “sponsored” or “nofollow” attribute in line with the publisher’s policy or search engine guidelines. Links in Supporting Articles are always “nofollow”. Each Placement’s attribute is shown in your monthly report.
4A.6 How long Placements last. We aim to keep every Placement Live permanently, and we guarantee each Placement, both Authority Placements and Supporting Articles, for a minimum of 18 months from publication. During that period we will monitor it and, if it stops being Live, replace it at no charge with an equivalent Placement meeting the standard in 4A.3. Third-party websites are owned and controlled by others, so beyond 18 months we cannot guarantee that any article or link will remain in place, although most remain Live well beyond that period.
4A.7 Sites we do not control. Host Sites within our publisher relationships are typically owned and operated by independent third parties, separately from the work we carry out for you. Where we do not control a Host Site, we do not control its other content, advertising, who else it publishes, or what becomes of it. If a Placement becomes unsuitable, we will, on becoming aware of it, seek removal of the article and replace the Placement at no charge. Where we do not control the Host Site, removal cannot be guaranteed.
4A.8 Host Sites used for more than one client. We work with a large but finite number of Host Sites. The same Host Site may carry Placements for more than one of our clients, including clients in the same sector as you. We do not offer exclusivity on any Host Site.
4A.9 How search engines treat links. Search engines decide independently how much weight, if any, to give any link, and may discount or disregard links at their discretion and without notice. We do not control this and do not guarantee that any Placement will affect your rankings.
4A.10 Placements made under earlier terms. Placements delivered under earlier versions of these terms were provided under our previous service description. They may have carried follow links without a “sponsored” or “nofollow” attribute, and may have been published on websites operated by Digitel, by our publishing partners, or by unrelated third parties. Search engines may discount or disregard such links, and no guarantee of their ranking effect was given. On request and at no charge, we will provide a list of your historic Placements and, if you ask, mark links on Digitel-operated sites as “nofollow” or “sponsored” or remove them, and ask other site owners to do the same. Sites we do not operate are outside our control, so we cannot guarantee they will act. Historic Placements remain subject to the terms in force when they were delivered, which already provided that Digitel accepts no liability for ranking, traffic or indexing issues arising from search engine penalties or algorithmic changes.
4A.11 Third-party links to your website. Any website can link to yours without your or our permission, including spam, automated or low-quality sites. We do not control these links, cannot reliably identify who created them, and are not responsible for them or for any effect they have on your website’s performance. This clause does not apply to Placements we have made for you, which are listed in your monthly reports. If you would like us to review your inbound links and prepare or update a disavow file, we can quote for this as a separate service.
4A.12 Search engine changes. Search engines regularly change their algorithms, ranking systems and policies, often without notice and with retrospective effect. We are not responsible for any loss of rankings, traffic or revenue, or for any algorithmic or manual action, resulting from such changes. We follow published search engine guidelines as they stand when the work is carried out, and cannot guarantee that work which complies with them at the time will continue to be treated the same way.
4A.13 How we carry out our work. We carry out all work in good faith and with reasonable skill and care, in line with recognised industry practice and the published search engine guidelines at the time. Search engine outcomes are outside our control, and we do not guarantee any particular ranking, traffic level or result.
4A.14 Reporting. Each month we report every Placement made in that period: its type (Authority Placement through Digital PR, Authority Placement as a Sponsored Placement, or Supporting Article), its web address, the page it links to, the link text, the link attribute, and the Host Site’s authority score at the time of placement.
4A.15 What our fees cover. Our fees cover the research, content creation, outreach and management involved in securing and maintaining your Placements. Where a publisher charges for publishing content, that cost is included within our fee as part of the service.
4A.16 Ranking changes and your option to opt out. We decide the methods, websites and techniques used in our SEO and content outreach and placement services, based on our experience and recognised industry practice, and we may change them as search engines change. We do not control search engines, and we are not responsible for ranking changes, including any drop in rankings, traffic or indexing, whether or not it follows work we have carried out. Placing links to your website on other websites carries an inherent risk that search engines may discount, disregard or take action against those links. By including content outreach and placement in your package, you acknowledge and accept that risk, subject to clause 4A.13 and section 8.
Option to opt out. If you prefer not to accept that risk, you can opt out of content outreach and placement at any time by telling us in writing, or ask us to mark all links to your website as “nofollow” or “sponsored”. Opting out takes effect from your next billing period and does not affect Placements already delivered.
5. PAYMENT TERMS
Invoices are issued monthly and must be paid within 30 days of the invoice date. All SEO campaigns run for a minimum of 120 days unless a separate offer states otherwise. Cancellations must be received in writing or by email with at least 30 days’ notice, or payment of a final invoice.
You agree to pay the monthly fee for SEO and other services in British Pounds (GBP) unless otherwise agreed with Digitel. If you fail to pay in breach of this agreement, we will issue an invoice for the work already completed plus a surcharge of 10% of the total for the remaining months of the minimum term. The surcharge is a genuine pre-estimate of Digitel’s average loss from early termination, covering lost revenue, administrative costs and resource reallocation, and is not intended as a penalty.
6. ASSIGNMENT OF SPECIFIC RIGHTS
You agree to provide the following to Digitel for the purposes of our working relationship. Failure to do so may result in website penalties, downtime, loss of ranking position and further costs, for which Digitel accepts no liability.
7. CONFIDENTIALITY
During this agreement and after it ends, each party will keep confidential any Confidential Information received from the other, and will not disclose it without the other’s prior written consent, except where required by law.
This clause does not prevent either party from:
7A. DATA PROTECTION
Each party will comply with its obligations under the UK GDPR and the Data Protection Act 2018. Digitel will process any personal data provided by or accessed on behalf of the Client only as necessary to provide the SEO services, and will keep such data secure. Where Digitel acts as a processor on the Client’s behalf, the parties will enter into a separate Data Processing Agreement on request. Each party will notify the other without undue delay of any personal data breach affecting the other party’s data.
8. DISCLAIMER
You acknowledge the following in relation to services from Digitel:
Refund carve-out. This clause 8 does not limit the replacement commitments in clauses 4A.6 and 4A.7. Where a Placement is not delivered, or stops being Live within the 18-month period in 4A.6, your remedy is replacement with an equivalent Placement, or a service credit of equivalent value at our option, within 30 days of the failure being identified. Replacement is subject to a suitable Host Site being available; where none is, the credit applies.
Limitation of liability. Digitel is not liable for any loss of profit, revenue, anticipated savings, goodwill, business opportunity or data, or for any indirect or consequential loss. Our total liability under or in connection with this agreement is limited to the fees you paid us in the six months before the event giving rise to the claim. Nothing in this agreement limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.
9. END OR CANCELLATION OF CONTRACT
The contract may be ended by either party once the desired results are achieved or the agreed timescale is complete. Digitel may end the contract if you breach these terms. The contract can also be ended by mutual agreement.
The contract may also end if Digitel is unable to carry out its work because of events outside its control, such as riots, acts of terrorism, war or natural disasters.
After the initial 120 days, or another agreed timescale, the contract can be cancelled with 30 days’ notice in writing or by email. The replacement commitment in 4A.6 continues for Placements already paid for.
10. GOVERNING LAW AND JURISDICTION
This agreement is governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from it. If both parties agree in writing, a dispute may be referred to mediation under the CEDR Model Mediation Procedure. If the dispute is not resolved through mediation within 60 days, either party may commence court proceedings.
These terms, together with the proposal and service schedule, constitute the entire agreement between the parties and supersede all prior discussions, representations and arrangements, whether oral or in writing. In the event of conflict between these terms and the proposal or service schedule, these terms prevail unless the proposal expressly states otherwise. Nothing in this clause excludes liability for fraudulent misrepresentation. By paying your invoice for the work undertaken, you confirm that you understand this agreement, are authorised to enter into it, and agree to it freely without undue influence, misrepresentation or mistake. You also confirm that you have no interest or obligation that conflicts with this agreement or would prevent Digitel from carrying out its work, and agree to tell us immediately if one arises.
11. CHANGES TO THESE TERMS
We may update these terms from time to time. We will give you at least 30 days’ notice of any change by email. If you do not agree to the change, you may end your contract by giving written notice before the change takes effect, and the minimum term and surcharge in section 5 will not apply. If you continue to use our services after the change takes effect, you accept the updated terms. Variations apply prospectively to new and renewed contracts only. The replacement commitment in clause 4A.6 continues for Placements already paid for, even if the Client terminates under this clause.
As a freelance marketer I’m responsible for driving more visibility and sales to companies I manage. I understand digital marketing to some extent but don’t have the manpower or time to put everything into place. Working with Digitel has given me more time to focus on other avenues as well as confidence, my clients have the best chance of success in this ever-changing digital work.
Agency life can be hectic at the best of times, but handing muiltiple SEO projects with Digitel is as effortless as I imagine it can get. Thank you for your ongoing support, honest advice and excellent results. Only a phone call away throughout the entire process, we have seen fast results on our most stubborn projects. I thoroughly enjoy working with all of you and don’t know what I would do without you
We are absolutely delighted to see our website at the top of page one on Google! Our bookings are considerably better than at the same time last year.
Excellent service, required a web page and SEO for my small Assisted Living Company. Wouldn’t go anywhere else.
We’ve been working with the team @Digitel for a number of years now and have seen our SEO rankings soar. Their understanding of the “dark arts” of SEO/Websites and Online Marketing are second to none! Highly recommended and a really great team of people! 5 Star Rating
Thanks for helping me improve my visibility both here in Gloucestershire and further afield for my smart home services.
I have recently had a total revamp of my website by Alan and his amazing team. The process has been very smooth and professional. It is very evident that Alan and his team are extremely knowledgeable regarding SEO. We will be continuing to work with this fantastic company that I can highly recommend
Thanks to the team at Digitel for your ongoing support. Were on page 1 now for some really cracking terms, keep it up guys.
We at HR People Support took advantage of Digitel’s free comprehensive review/audit on our previous website. As a result of which it became clear, Alan Ible and his team showed their knowledge and expertise. We updated our website as recommended to wordpress and made all the other necessary changes for google to find us more easily using all the relevant key words. Highly recommended.