Did you know that 68% of online experiences begin with a search engine?
For many users, gone are the days of accurately inputting a URL or domain name, with many now opting for searching for a brand or company name in the belief the correct website will ‘likely’ pop up ‘somewhere near the top’. But what happens if users misspell your name, or add a local service keyword such as ‘digital marketing Oxford’ or ‘law firm Cheltenham’, in the hope that this helps narrow down their search? Unfortunately, this consumer behaviour has opened the door for your competitors.
This is not the only digital habit that you need to be wary off either. Adding further worry and highlighting the need for making sure your website is ranking well, a report, which analysed 4 million Google searches, found that just 0.63% of people clicked to view the second page. So, if you’re not on the first page, you’re not likely to be seen.
In today’s digital world, many brands and businesses are now coming around to the important role that SEO plays in building a strong online presence, and are reaping its benefits, when it’s done right.
Among the various aspects of SEO that can help you navigate the challenges of these online habits is Topical Trust Flow. But what exactly is it? Let’s explore its magic and how it can help you understand and better connect you with your audience when it really counts, all without breaking the bank.
What is Topical Trust Flow and how to increase it?
Trust Flow is a business website’s popularity score and helps rank content quality. It measures how reputable sites link to other good content, based on a group of trusted sites. The higher the Trust Flow,
the more likely a site will rank high in search results. Trust Flow scores are derived from analysing a vast web map with lots of data.
It’s essential to use Trust Flow scores for comparing similar things, like comparing the Trust Flow of different homepages. However, avoid comparing the Trust Flow of a single web page to the Trust Flow of an entire website.
Topical Trust Flow is crucial for SEO because it shows a website or web page’s relevance and credibility within a specific topic. It indicates how well reputable sources link to that site, showcasing the website’s expertise in a particular subject. Websites with higher Topical Trust Flow are seen as authoritative in their niche, leading to improved rankings in relevant search results.
How is Trust Flow calculated and what is a good score?
But how do you calculate and pump up that Trust Flow score? We recommend Majestic’s Trust Flow metric, the secret sauce to this popularity contest. They’ve got an algorithm that calculates your Trust Flow score, and it ranges from 1 to 100 – the higher, the better.
The top five strategies to increase your Topical Trust Flow
Increasing Topical Trust Flow on your website is a crucial aspect of enhancing your online presence and authority. By implementing the following top five strategies, you can significantly boost your website’s credibility and trustworthiness in the eyes of both users and search engines.
- Focus on creating valuable and relevant content that addresses the needs of your target audience and showcases your expertise
- Build high-quality backlinks from authoritative websites within your niche to demonstrate credibility to search engines
- Establish yourself as an authority in your specific niche by consistently producing authoritative content and engaging with your target audience
- Use internal linking to connect relevant pages within your website, helping search engines understand your content’s structure and relevance
What is the difference between Domain Authority and Trust Flow?
Domain Authority and Trust Flow are two important metrics.
Trust Flow indicates the quality of links from trusted sites that connect to your website. The greater the number of reputable links pointing to your site, the higher your Trust Flow score will be. On the other hand, Domain Authority is a metric used to forecast the probability of your site ranking well in search engine results. The higher your Domain Authority, the greater your chances of achieving a favourable ranking in the search engine results page.
Not sure what your score is? You can always check your Domain Authority.
What should an SEO strategy cover for a business?
A solid SEO strategy for a business involves key components: thorough k research to find relevant keywords, on-page optimisation to improve website content and rankings (Topical Trust Flow), and content marketing for valuable, engaging content that attracts organic traffic and establishes authority.
How does your business rank?
Businesses should conduct an SEO audit on their websites for several crucial reasons. Firstly, it provides a comprehensive understanding of their website’s current performance in search engines, allowing them to identify areas for improvement and potential obstacles to better rankings. Secondly, an audit can help in spotting issues that may negatively impact user experience and overall performance, such as broken links or slow-loading pages. Staying up-to-date with search engine algorithms is essential, and a regular audit ensures businesses implement the latest SEO best practices.
Want to learn more about Topical Trust Flow and how it can help your business, then contact one of Digitel’s SEO experts.
