We’re all aware of the destruction online negative reviews cause to a business in an ever-increasing, globally engaged world.
If you or your business has become a victim of a malicious, slanderous or inaccurate reviews painting you in a bad light then look no further as help is at hand
Having run dozens of reputation management campaigns, Digitel can restore order, rid your negative review and restore your reputation online
How does our Online Reputation Management Work?
We remove the toxic article from its prime position on page one by promoting sites that refer to you and your business in both a neutral and positive way
In a similar way to traditional SEO we use content marketing to create strength to these listings
How long does it take to remove a negative listing?
A typical timescale to restore your online reputation would tend to range between 12 to 24 weeks
With any reputation management campaign timescale, there are six main factors that determine this:
Where the site is posted – The strength of the website it is featured on and the page itself
The keywords (Phrases used to find the article in question) the amount of terms that can be searched for to find the review.
The position/s of the negative article on the front page (The higher up the toxic review, the more work required)
The strength of the metrics on sites chosen to overtake the negative review
Your budget, the more work we do the quicker the outcome
Can the negative review come back?
Should the offending article rear its ugly head again during three months of the campaign being completed we will do everything in our power to knock this back down by working up to twelve weeks on the campaign free of charge.
Should the negative review come back after three months of the campaign being completed we will look at this again with you and a new bespoke solution will be presented.
Judging the success of a reputation management campaign
As with all digital marketing campaigns nothing is guaranteed, simply because only the search engines control how and where they show these articles.
We consider a successful campaign to be one where all negative reviews have been removed from page one for the search terms identified at the commencement of your campaign.
As with all search engines there are often oscillations with what listings feature, and therefore only when the review has remained off page one for a full three-month period do we consider the campaign a success
Screenshots are taken and stored in a bespoke reporting centre that you will have access to for full transparency throughout your campaign with us
What does reputation Management Cost?
The same factors that effect the timescale of success also effect the quantity of work required to facilitate your campaign and therefore the cost
As every reputation management campaign is different we review this on a project by project basis.
What are the next steps?
Before any reputation management campaign is undertaken we would always advise you to attempt to see if a resolution can be made first. This could be the most cost effective, fastest and pain free solution
Over the years, we have advised on how to contact the owner of the website with the negative review and ask them to remove the negative post
We have guided on best practices to establish a way to amicably settle any grievance that could have caused such a review and ask them to reconsider showing the article
If this fails we would then initiate your reputation management campaign