SEO and AdWords are very different in many ways – but complement each other extremely well. In simple terms, the SEO is the tortoise and AdWords is the hare. AdWords are quick to set up and get quick results – in a matter of hours, you can have an AdWords campaign all set up and running. With SEO, the process is slower, and it can take months to see the results.
Because of this, AdWords can be very beneficial for your SEO campaign. PPC data from the AdWords, can help you to pinpoint which terms are leading to the most conversions. You can then use these terms in your SEO campaign. Digitel specialise in using AdWords and SEO campaigns to work harmoniously together and to get the most from your online marketing campaign.
When it comes to SEO it is important to remember that it is not necessarily improving Google rankings that you need to aim for, it is to make sure that the value of the organic searches is high. So, when people search on Google, a lot of traffic doesn’t mean a great deal if you are not seeing increased sales from your website.
AdWords is an extremely useful tool for this reason, as it allows you to quickly see which terms to use, rather than wasting time and money guessing and changing terms. Because SEO takes longer to get results from than AdWords, it can be a very time-consuming process indeed if you are having to use a lot of guesswork, and when changing the terms you won’t get an immediate result.
You are also able to see from AdWords a search terms report – this report is fantastic as it shows you exactly what is being searched for that is then triggering your ads. This can then be used on your SEO campaign, allowing you to target the exact words and phrases used to get the best from your SEO.
Another part of AdWords that is useful is remarketing – this process involves showing adverts to people who have visited your site in the past – because they have already engaged with your site, you are more likely to get a sale from them than from someone who hasn’t. Re-marketing is another useful way to ensure that AdWords work well with SEO as the data collected will be able to give you valuable data on potential customers.
The results of using AdWords with SEO speak for themselves and will make your SEO campaign much stronger than it would be without them.
If you run either an AdWords or SEO campaign or maybe even both speak to us and we can review these for you with a free audit.
Contact us today to see how you can make the most of this digital partnership.
