New Year, New Business – The Importance of Your Website in 2019 and Beyond

January 5, 2019 11:28 am

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January is here once again, and with it comes new years resolutions.

Many people see January as the ideal time to make a new and positive change to their life. With the excesses of Christmas out of the way, healthier eating and cutting down on alcohol consumption are popular, with ‘Veganuary’ and ‘dry January’ both getting a lot of support and attention on social media this month.

It is not only in your personal life that you can begin to make changes in the new year. January is also an ideal opportunity to look at your business and consider what changes you can make to improve your businesses’ online performance in 2019.

Whether you have only just started up or have been going for years, it is important to keep evolving with the times and always seek to make positive changes to your business as times and the economy changes – 2019 is an uncertain year for many businesses, with the Brexit in March, many people are questioning what the outcome will be and how they can prepare for it, the problem being that nobody is certain what the outcome will be at the moment.

One thing that is certain, is that the internet is having a huge impact on the way that business is done. Over the Christmas period, online sales have boomed in comparison to high street sales, and it is clear that consumers are turning more and more to the internet.  This is happening not only at Christmas but throughout the year the internet and social media are having a much greater impact on how businesses operate – not only websites, but social media – Twitter, Instagram and Facebook all play a part in online marketing.

This is why now is the time to get ahead online – your website is an incredibly powerful tool no matter what business you are in or the size of your company, staying ahead of the game when it comes to your website could see your business have a much more successful 2019.

A website is your customers window into your world – your business, what you offer and what makes you stand out can all be conveyed to your customers through your website, so it is important to get it right. Ensuring that customers can find you when they search on Google is equally as important as your website – after all even with the best website in the world, if nobody can find you online you may as well not have a website.

At Digi-Tel we understand the importance of a good website and the profound affect that it has on your business, which is why we offer a free Digital Marketing Review. As part of this detailed review, we will look at a number of things that affect how well your website is performing online, and we will work with you to ensure that we get the best for your business. Some things that we consider when we review your digital marketing are:

  • When was the last time that you checked how many leads or sales are generated by your website?
  • What was your biggest online success in 2018?
  • When searching for a term on Google, where are you ranked in the search?
  • Are you where you had hoped to be this time last year?
  • Are your sales as high as you would like, or do you feel they could be improved?
  • Are you currently paying for online marketing as is it bringing a return?
  • How do you monitor the results of your online marketing efforts?

If these are some of the questions that you are thinking of this year, then we can help you to make 2019 a success for your business.

 

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